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3.5x ROAS

Imperium Ecom: Achieving 3.5x ROAS

Marcus A.

Marcus A.

Founder, Imperium Ecom

Imperium Ecom had a great product but was struggling with high customer acquisition costs (CAC) across Meta and Google ads. Their ad spend was bleeding, and their creative assets were suffering from ad fatigue.

NavRitu's performance marketing division took over their accounts. We rebuilt their ad accounts from the ground up, implementing a robust testing matrix for their creatives, and utilizing advanced predictive audiences.

By deploying dynamic creative optimization and leaning heavily into short-form video formats, we stabilized their CAC and achieved a sustained 3.5x Return on Ad Spend (ROAS). Imperium is now expanding into international markets with absolute confidence in their acquisition engine.