Vertex: Engineering a Viral Sensation

Vertex was launching a disruptive new consumer product and needed massive organic awareness. Traditional paid media was too expensive for their initial launch budget, so they turned to NavRitu for a viral organic strategy.

We tapped into our extensive network of micro and macro influencers. Instead of standard scripted shoutouts, we orchestrated a synchronized, trend-hijacking campaign across TikTok and Instagram Reels. We seeded the product to creators who genuinely resonated with the brand.

The campaign caught fire. Within 72 hours, the creator videos amassed over 2 million organic views, leading to a complete sell-out of Vertex's initial inventory. NavRitu managed the entire process from creator outreach to contract negotiation and content approval.